Search results for "Contract Advertising"
WPP and IPG lead Asia's F-list with the most fossil fuel contracts
The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies
Contract Advertising bags Godrej Interio's creative mandate
Account won post a multi-agency pitch
Why OTT is influencing the next big trends in advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
Unveiling the trends revolutionising advertising in 2024
Makani Creatives' Suchana Sarkar takes a deep dive into the insights and innovations shaping the advertising and marketing landscape, from the resurgence of brand identity to the disruptive potential of AI, and more
CCPA partners with ASCI to bolster advertising regulation in India
Cases concerning misleading advertisements escalated by ASCI will be ‘promptly addressed and handled in strict accordance with the Consumer Protection Act 2019 by the CCPA’ , as per the joint statement issued by the regulatory bodies
January 2024 advertiser of the month: Vaseline
The brand recently brought Orry on board for a brand collaboration
Dentsu barred from bidding for Tokyo, Osaka government contracts
As Japan continues the crackdown on all parties tainting the Tokyo Olympics 2020, Dentsu stands to be suspended from bidding for Tokyo and Osaka government contracts for a year
Contract Advertising bags Kelvinator
Agency's task is to ‘rejuvenate’ the brand of refrigerators and washing machines
December 2023 advertiser of the month: Policybazaar
The brand recently brought back Kapil Sharma as its brand ambassador and launched a campaign to educate customers about the benefits of comparing and buying insurance
Sagar Mahabaleshwarkar joins Contract Advertising as Chief Creative Officer
Mahabaleshwarkar had recently quit Cheil India
No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic
Contract Advertising bags Sony Sab TV's creative mandate
Account won post a multi-agency pitch
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
Creative critique: Tokenism in advertising- a reflection on International Women's Day
The author provides a critical analysis of the portrayal of women in this year's International Women's Day campaigns, advocating for genuine representation and empowerment
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Google allows advertisers to audit ads in Search Partner network
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
The high risk, high reward game of advertising on WhatsApp
With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one of the world's most popular communication channels?
Arjun Sen returns to Contract Advertising as head of Mumbai
Moves from Famous Innovations, replaces Ayesha Ghosh
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Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards
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