Advertising, Marketing, Media, Digital, PR News & more

BEI Confluence takes on new clients, bolsters leadership

The agency has won a slew of new clients in the FMCG sector including Bector’s ...

Leo Burnett Mumbai shakes up leadership to drive new ...

Legacy media companies need to go where they haven’t ...

WPP's internal whistleblower reports rose by 64% in 2023

Publicis to shake up board: Arthur Sadoun takes sole ...

BEI Confluence takes on new clients, bolsters leadership

Advertising

20 hours ago

Preeti Hoon

BEI Confluence takes on new clients, bolsters leadership

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Advertising

23 hours ago

Campaign India Team

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.

Legacy media companies need to go where they haven’t gone before to survive: Accenture study

Advertising

1 day ago

Campaign India Team

Legacy media companies need to go where they ...

Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.

WPP's internal whistleblower reports rose by 64% in 2023

Advertising

1 day ago

Ida Axling

WPP's internal whistleblower reports rose by 64% in ...

The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.

Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role

Advertising

19 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

Marketing

19 hours ago

Campaign India Team

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

IIM Mumbai opens submissions for a new PR agency

1 day ago

Preeti Hoon

IIM Mumbai opens submissions for a new PR agency

The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.

Omnicom posts 4% organic growth in Q1, beats expectations

Advertising

1 day ago

Omnicom posts 4% organic growth in Q1, beats ...

The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.

Stereotypical ads missing out on India’s diverse consumer base: New report

Advertising

1 day ago

Campaign India Team

Stereotypical ads missing out on India’s diverse ...

The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.

Sustainable branding in the age of climate consciousness

Marketing

1 day ago

Vikram Kumar

Sustainable branding in the age of climate ...

There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to do more and better. SRV Media's Vikram Kumar opines.

Tech companies offer poor ad transparency, study finds

Digital

2 days ago

Tech companies offer poor ad transparency, study finds

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

Advertising

1 day ago

Campaign India Team

Brand ambassador round-up: Week of 15 April

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.

Why does such a lack of transparency still exist in adtech?

Media

2 days ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

Ministry of Road Transport & Highways calls for 360-degree creative pitch

Advertising

2 days ago

Preeti Hoon

Ministry of Road Transport & Highways calls for ...

The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.

Marketing

2 days ago

Nishtha Asthana

Mars Wrigley India CMO on evolving snack tastes and ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.